Ken Lee is co- founder and co-owner of Lotus Foods, a major importer of varietal handcrafted rices from small Asian family farms that is the commercial partner of the “More Crop Per Drop” program pioneered by Cornell University that uses 50% less water and 90% less seed while producing three times the yield. Lotus Foods is using market approaches to help spread this program for the benefit of all involved in the production of rice. (www.lotusfoods.com)