William N. Ryerson is founder and President of Population Media Center (PMC), an organization that strives to improve the health and well-being of people around the world through the use of entertainment-education strategies. In developing countries, PMC creates long-running serialized dramas on radio and television, in which characters evolve into role models for the audience, resulting in positive behavior change. Mr. Ryerson has a 41-year history of working in the field of reproductive health. www.populationmedia.org
